In the Media: Blogger Emily Schuman’s Online Store Featured in Teen Vogue Magazine

Fashion blogger Emily Schuman ’05 is well known for sharing with readers and fans her secrets for how to curate a beautiful life through her highly successful Cupcakes and Cashmere website, which showcases stunning photographs and insights from the popular millennial Angelino. Now, Schuman is letting her followers buy a few of her favorite things through the introduction of an online store, as reported by Teen Vogue magazine. Schuman says the e-commerce site offers her unique selection and aesthetic of clothing, home items, and gifts and will continue to expand the categories of products for sale that she “naturally cover(s) already on the blog.” She founded the Cupcakes and Cashmere blog in 2008, “as a way to document the things she loves,” and lives in Los Angeles with her husband, daughter, and three cats.